So what is real estate crowdfunding?
Real estate crowdfunding is a symbiotic process enabling businesses to raise capital while providing streamlined access to private investments for investors. Crowdfunding utilizes the internet (a crowdfunding portal) to cultivate an audience of potential investors, and connect the investors with issuers in an open and transparent forum. The portal (Pistachio) is an optimized intermediary that marries issuers and investors. Most importantly, the portal provides a secure intermediary to manage both sides of the crowdfunding capital raise.